Social-first production
Short-form, made by someone who knows why people watch.
Creator partnerships, ad creative and launch films. I come up with the idea, film it and edit it — and I learned what holds attention by doing it, for years, on my own channels.
- From £1,000 per batch
- Concept to final edit
- Belfast & NI, travel by arrangement
Selected short-form · press to play62M+ views across 646 videos on my own channels
01 What I make
Three kinds of production. One standard.
Each is a fixed batch with a clear job. None of them is ongoing account management.
01 On my channels
Creator partnerships
Your brand inside a story my audience wants to finish — concept, presenting, filming and edit, published to my TikTok and Instagram.
≈400Kviews across three Outcider videos
300Kviews on one Gransha Dental story
02 For your ads
UGC & ad creative
Scroll-native ads built on one angle each and shot to be tested against each other — the way I made them in-house at Plutus.
≈30,000app sign-ups from the acquisition campaigns
Campaign-level and owner-reported — the result of a team, a media budget and a product, not of me or any single ad.
03 For a launch
A launch batch
A new range, a reopening, a first season: a planned set of videos — six is typical — shot together and released to a plan.
≈1Mviews in 30 days for DJK's new label (owner-reported)
02 The difference
Every batch starts with the thinking.
Before anything is filmed, you approve a one-page creative direction: the angle, the hooks, and what each video is for. You're not paying for hours of filming. You're paying for videos that know what job they're doing.
Creative direction · 1 pageExample: a Belfast hotel reopening after a refit
The angle
“Stay like a local who happens to have a very good room.”
- 01The revealA first look before anyone's booked. For reach.
- 02The room, honestlyWhat it's actually like at 11pm. Answers “is it worth it?”
- 03Three streets from the doorThe city as the amenity. Gives people a reason to choose here.
- 04The person on the deskOne member of staff, one story. Trust.
- 05A night, start to finishThe vlog. Made to be watched to the end.
- 06The offerCut for paid use, one clear reason to book now.
03 How it runs
Fixed before we start. Approved before we film.
- 01
Brief
Audience, message, channels, deadline. Product access and locations.
- 02
Quote
Deliverables, formats, dates and usage — fixed before we start.
- 03
Direction
A one-page creative direction for you to approve.
- 04
Shoot
Usually a single day, in Belfast or on location.
- 05
Edit
Vertical masters with captions. One round of changes.
- 06
Delivery
Files, cut-downs and posting notes.
UsageOrganic use on your channels is included. Paid-ad usage, whitelisting and creator-account boosting are agreed and priced in the quote, so there are no surprises later.
Not forOngoing social management, daily posting or community management. If your team needs to know what to make before anything is filmed, start with the Sprint. The Sprint
04 Questions
Before you ask for a quote.
Why does it start at £1,000?
Because a single video rarely does a job on its own. A batch shot together costs less per video, can be tested, and gives your channels something to build on.
Can it go on your channels?
Yes, when the fit is right for my audience — that's a creator partnership. Otherwise it's made for yours.
Do you do longer films?
Story-led and documentary pieces, by conversation. The founding film for THE916 is an example.
Who owns the footage?
You own the delivered edits for the agreed usage. Raw footage and extended or paid usage are agreed in the quote.
→ Next step
What do you need made?
Tell me the job the videos have to do. I'll come back with an idea, a shape for the batch and a fixed quote.
- 01I reply within two working days.
- 02An idea and a shape for the batch.
- 03A fixed quote, including usage.
Or email me directly: ged@the916.com