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Ged Armstrong

R00 Opening

Work with me

Index / 6 reels

Ged Armstrong / Belfast, Northern Ireland

Creative Strategist / Creator / Filmmaker

Belfast, Northern Ireland

Ged Armstrong

Content people choose to watch.

I’m a filmmaker and creator from Belfast. I built an audience of 100K on my own channels and ran social from inside a brand. Now I help businesses work out what their content should be — and make it land.

Work with meSee the work

Now showing

  • 62M+views across 646 of my own videos
  • 100Kfollowers on TikTok and Instagram
  • 2.7Mlikes on TikTok
  • 12brands, incl. Red Bull, RØDE and Plutus
Roll the reel

R01 The work

The phone is the screen.

Most of what I make is watched upright, on the move, in a feed full of other things. These pieces held people there. Press any one to watch the original post.

10 pieces

Instagram510K views

A day, told straight.

My own channel

TikTok

The paper-plane trip.

Red Bull

Short-form

Behind a Love Island photoshoot.

Behind the scenes

TikTok · Mar 2023250K views

A new screen for the city.

Invited by Avenue Cinema

TikTok · May 2023300K views on tiktok

A different kind of visit.

Creator partnership — Gransha Dental

TikTok≈65K views

A new kind of hotel.

Influencer collab — Room2 Belfast

TikTok≈3M views across tiktok & instagram

11,000 marching in Dublin.

My own channel

TikTok228K views on the instagram post

24 hours in Belfast.

Paid partnership — Outcider

Film4:19 runtime

Why I'm building it.

My own project — THE916

TikTok194K views

An adventure day, end to end.

Discover Northern Ireland

For brandsWant your content to hold attention like this? Here’s how I can help.

R02 Brand work

Made for brands. Measured in the feed.

Partnerships on my own channels, and work from inside the brand — the strategy, the content and the look. Open a file to see it.

Made with brands

Content on my channels, for brands that wanted to reach the people watching them.

  1. A brand brief, turned into a day out.

    The work
    A run of paid partnership content — from the Outcider Challenge in Belfast to cider season and a festive guide.
    My part
    The ideas, presenting, filming and edit, published to my audience on TikTok and Instagram.
    • ≈400Kviews across Instagram & TikTok

  2. A dental clinic, told as a story people finished.

    The work
    A Belfast clinic introduced to a social audience through first-person stories.
    My part
    The stories, on camera and edit, published on my TikTok and Instagram.
    • 400K+views across Instagram & TikTok
    • 24.2Klikes on one video

  3. Content for the brand that wrote the playbook.

    The work
    Content for Red Bull: a vlog from a paper-plane trip, and a challenge format at home in Belfast.
    My part
    Filming, presenting and edit, published to my audience on TikTok.

  4. Northern Ireland, through a local's camera.

    The work
    Short-form content for Discover Northern Ireland, the region's tourism brand.
    My part
    Two short-form pieces showing the place to people who might visit it.
    • 194Kviews on one video

Inside the brand

Strategy, content and the visual world — in-house, or as the brand's partner.

  1. Social, from the inside of a fintech brand.

    The work
    A fintech company with an always-on social presence, creator campaigns and a community to keep.
    My part
    Head of Social Media — strategy, creator campaigns, content systems and engagement.
    • ≈30,000app sign-ups across the campaigns — a team result

  2. A new luxury label, seen all over Belfast in 30 days.

    The work
    DJK International had built its name stocking other luxury brands. Now it was launching its own — and Belfast didn't know the logo yet.
    My part
    The social-first launch strategy, and the content that carried it: TikTok-first vlogs and IRL moments.
    • 5,000followers in 30 days
    • ≈1Mviews in 30 days

    The challenge

    A retailer known for stocking other people's luxury brands, launching a label of its own. The first job wasn't selling — it was getting the new logo and the feel of the brand seen.

    The position

    “Get the logo seen before asking anyone to buy it.”

    1. 01TikTok firstLaunch where a new brand can reach people who don't follow it yet — a Belfast audience, fast.
    2. 02Guerrilla, not glossyContent that turns up in real places and moments, rather than polished product shots.
    3. 03Vlog meets IRLBehind-the-scenes vlogs mixed with in-person moments — like challenges at local festivals.
    4. 04The vibe does the sellingThe logo and the look carried by people and places, again and again, until they were familiar.

    FormatsTikTok-firstStore vlogsFestival challengesLaunch film

  3. A clothing brand with a cause I know first-hand.

    The work
    A startup clothing brand addressing homelessness.
    My part
    Creative Lead — creative direction and content for an early-stage brand.
Your brand next?I make this work — and I can show your team how to make it. See the options.

R03 The story

Ged Armstrong seated at a desk in a dark studio, lit by a single lamp.
Ged Armstrong / Belfast, Northern Ireland

I learned this the hard way.

I started as a photographer in Belfast. I'd been homeless, and I'd fought depression — and the camera, then TikTok, became how I made sense of things. People started watching.

That audience led to brand work, to Red Bull, and to running social from inside a fintech company. Somewhere along the way I found faith, and it changed what I want my work to do.

Now I help businesses with the thing I had to learn by doing it: making content people actually choose to watch — and knowing why it works.

  • 62M+views across 646 of my own videos
  • 100Kfollowers on TikTok and Instagram
  • 2.7Mlikes on TikTok
  • 5press features — RTÉ, Belfast Telegraph, Belfast Live, Premier Christianity

2022 → nowKeep scrolling — the playhead runs through the years

  1. Mar 2023Avenue CinemaInvited first look at Belfast's new cinema.
  2. May 2023Gransha DentalCreator partnership — 300K views.
  3. 2026THE916Founded: films, tools and a Collective for creators.
  1. 2022Red BullContent for Red Bull, including a global dance competition.
  2. 2025The King of KingsInstagram campaign for Angel Studios' animated film.
  3. 2026Strategy practiceContent strategy for businesses and agencies, delivered online.
  1. Jul 2022Belfast TelegraphFrom depression to one of NI's TikTok stars.
  2. Aug 2022Belfast LiveThe photographer who went from homeless to one of NI's biggest creators.
  3. Mar 2024RTÉFame, depression and social media success.
  4. Apr 2024Belfast TelegraphThe influencer who found God in a Shankill church.
  5. Jul 2024Premier ChristianityA first-person story of depression, creativity and faith.

Also worked with

  • PlutusHead of Social Media
  • OutsideInCreative Lead
  • DJK InternationalClient
  • OutciderPaid partnership
  • RØDEWorked with
  • Discover NIWorked with
  • eComm LiveWorked with
  • Truth ApparelWorked with

Worked with

R04 Work with me

Direction you can start online. Content when you need it made.

Most of my work happens remotely: an honest read on what you’re making, a clear direction, and the work your team needs to make it. Fixed scopes, published prices — and a page for each, so you can see exactly what you’d get.

What’s the situation?

Pick one — I’ll point you to where to start.

Direction Online · fixed scope

  1. For brands

    Creative Direction Sprint

    £950 / £1,500Focus or Full · about a week

    Your team makes content. I decide what it should be.

    • A diagnosis of what's working and what to stop
    • Repeatable formats — or ad angles and hooks
    • Concepts or creator briefs, a plan, and a recorded walkthrough

    Best whenSomeone already makes your content — or your ads — but nobody has decided what it's for.

    See the Sprint
  2. For agencies

    Brief Boost

    £650Fixed · 3 working days · white-label

    A senior head on one live brief.

    • Social-native territories
    • Three formats and six concepts with hooks
    • A short rationale deck, in your template

    Best whenYou've a pitch or account where social is the weakest part — and a deadline.

    How it works for agencies

Production Fixed batches · from £1,000

Or, I make it.

Creator partnerships & production: branded content on my channels, ugc and ad creative, launch batches, with the direction approved before we film. You want content made, not a plan for making it.

See production

Not sure which fits? Tell me what’s going on and I’ll say — including if it’s none of these.Get in touch

R05 Get in touch

Tell me what’s not working.

Most work starts with a short conversation about what your content should be doing. Send a few details and I’ll come back to you personally.

What are you looking for?

Goes straight to me. Your details are used only to reply.